A festive holiday package containing a selection of individual beers, typically concealed behind numbered doors or compartments, intended for consumption over the advent period leading up to Christmas. This product often features a variety of beer styles, offering an opportunity for daily discovery and tasting experiences. A typical example might contain 24 different craft beers, lagers, or ales.
These curated collections provide a unique way to celebrate the season. They offer enthusiasts the chance to explore diverse brews, potentially discovering new favorites. Furthermore, they can serve as a thoughtful gift for beer lovers. Emerging from the broader tradition of advent calendars, which historically contained religious imagery or sweets, the beverage-focused variant reflects the evolving consumer landscape and the growing appreciation for specialty drinks.